Dan Ariely is the author of the book “Predictably Irrational: The Hidden Forces That Shape Our Decisions” and discusses in this podcast his theories under the content of OpenSource with Dan Bricklin.
This is an older podcast, but well worth listening too. They especially discuss the difference between free and non-free on the consumer perception and how it influences our decisions. He continues how payments change the perception of people about social norms and work and how it influences their motivation. He also discuss how people tend to leave to many options open and what this may mean for OpenSource Software.
Dan Ariely “Predictably Irrational” and OpenSource. Careful links directly to the mp3 file.
Other podcasts of Dan can be found here:
This podcast is one of the most informative podcasts about social norms and Open Source I have found.