vogella.de gets a motto – “Because knowledge feels like magic”

Every company has a motto which should describe its primary purpose. Google has the “Don’t be evil” motto, Nike has “Just do it”, IBM has to my knowledge “Think” as motto and Apples has “Think Different”.

I personally like to acquire and distribute knowledge. Knowledge and certain skills can feel very impressive, I still remember that programming felt a bit like magic to me then I started with it approx. 25 years ago.

The primary purpose of vogella.de is to distribute knowledge and to enable others to do cool things with technology.

After some thinking I therefore decided that the motto of vogella.de should be: “Because knowledge feels like magic“.

Let me know what you think.

About Lars Vogel

Lars Vogel is the founder and CEO of the vogella GmbH and works as Eclipse and Android consultant, trainer and book author. He is a regular speaker at international conferences, He is the primary author of vogella.com. With more than one million visitors per month this website is one of the central sources for Java, Eclipse and Android programming information.
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10 Responses to vogella.de gets a motto – “Because knowledge feels like magic”

  1. Your motto is much longer than the ones initially mentioned :) .

  2. Lars Vogel says:

    @Christoph: The length was not the primary factor in determing my motto. :-)

  3. Thomas Bertz says:

    I feel the word “magic” suggests some working thing but you don’t know how (or why) it works. But your providing knowledge with your site and talks and speeches provide for sth. much better: you present receipes, tutorials i.e. details about how (why) things work. Knowlege only seems like magic if you do NOT know…
    Nevertheless I REALLY like your picking a motto! :)

  4. lichtik says:

    I think it’s too close to one of Clarke’s 3 laws.

    Any sufficiently advanced technology is indistinguishable from magic.

    See wikipedia at http://en.wikipedia.org/wiki/Any_sufficiently_advanced_technology_is_indistinguishable_from_magic

  5. Lars Vogel says:

    @lichtik I’m aware of this quote, but I believe knowledge and technology are different things. Also I think that feeling is more related to the person which has the knowledge while indistinguishable indicates that an observer is meant.

  6. Lars Vogel says:

    @Thomas: I read once that Magic is the art of knowing the right words to make things happen. I think that fits well.

  7. jtl says:

    Thank you for the content you provided. Your motto is very impressive! Personally I applaud freedom to customize one’s own happiness. Knowledge is an efficient way that leads people to freedom, though not guarantee toward happiness, but still a precious possibility.

  8. Anthony says:

    I’m not a fan of motto’s starting with “… because”. It assumes a context that does not exist.

    Something like “The magic of sharing knowledge”.

    You say the length of the motto is not a factor for you, but I think a more concise motto reads better…

    Great tutorials though… invaluable for learning about all things RCP.

  9. Lars Vogel says:

    @Anthony: the context is “vogella”. 😉

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