Every company has a motto which should describe its primary purpose. Google has the “Don’t be evil” motto, Nike has “Just do it”, IBM has to my knowledge “Think” as motto and Apples has “Think Different”.
I personally like to acquire and distribute knowledge. Knowledge and certain skills can feel very impressive, I still remember that programming felt a bit like magic to me then I started with it approx. 25 years ago.
The primary purpose of vogella.de is to distribute knowledge and to enable others to do cool things with technology.
After some thinking I therefore decided that the motto of vogella.de should be: “Because knowledge feels like magic“.
Let me know what you think.